As part of our Supplier Spotlight series, we’re pleased to feature Art of Multimedia, an LGP-contracted supplier under the IT&C Products, Services and Consulting (LGP115-2) panel. Art of Multimedia has extensive experience helping councils enhance visitor engagement at heritage sites, natural attractions and cultural precincts through high-quality digital storytelling.
Below, Managing Director Beata Kade shares how their interpretive audio tour solutions are supporting councils across NSW to activate tourism, improve accessibility and bring local stories to life.
Across NSW, councils are discovering that the right digital storytelling can transform quiet heritage sites into thriving cultural tourism destinations.
Many councils across NSW struggle to meaningfully engage visitors at their heritage sites, natural attractions, and cultural landmarks. Static signage falls short, guided tours require trained staff or volunteers, and council tourism websites can’t deliver immersive on-site experiences.
Art of Multimedia (AOM), a multi-award-winning specialist in heritage interpretation and LGP contracted supplier (IT&C Products, Services and Consulting LGP115-2), offers councils a modern and sophisticated solution: a custom-built audio tour ecosystem that transforms how visitors connect with place, people, and stories.
Bespoke Storytelling That Engages
We specialise in creating self-guided interpretive experiences that work on your visitors’ own devices. Through a simple QR code scan, visitors access professionally produced audio tours featuring rich narratives, character-driven storytelling and immersive soundscapes—no app downloads or expensive equipment required.
Our approach activates tourism assets while addressing accessibility requirements. Audio interpretation naturally serves vision-impaired visitors, supports multilingual audiences, and offers a hands-free experience at the visitor’s own pace.
Proven Success Across NSW
Cockatoo Island/Wareamah – Working with the Sydney Harbour Trust, we developed a comprehensive digital ecosystem for this UNESCO World Heritage site featuring GPS-enabled navigation, three immersive tours with 76 minutes of content, and professional voice actors bringing historical figures to life. The system includes payment processing and a user-friendly CMS allowing staff to manage content for special events. Read the full case study here.
The Rocks Discovery Museum – When vision-impaired visitors requested better access, we created 40 minutes of narrative-driven interpretation with carefully crafted soundscapes that work hands-free on any smartphone, complementing the museum’s existing multimedia exhibits. Read the full case study here.
AlburyCity CBD Heritage Walking Tour – This geolocation-enabled tour alerts visitors approaching historic sites throughout the CBD. As AlburyCity Tourism Team Leader Sue Harper notes: “We have a rich history here in Albury and it’s really exciting we can showcase it in such a modern and accessible way.” Read the full case study here.
Technology Built for Cultural Tourism Needs
Our progressive web app technology addresses common council concerns:
- No App Download Required – Tours work directly in mobile browsers, eliminating compatibility issues.
- Sustainable and low-impact – Because it’s delivered through visitors’ own devices, there’s no need for intrusive infrastructure. It’s a modern, eco-friendly approach that respects the integrity of your region’s landscape and history.
- Flexible Content Management – Intuitive CMS empowers your cultural and marketing teams to create seasonal tours, highlight different assets throughout the year, and direct visitor attention to specific natural and built heritage through rich storytelling—all without technical expertise.
- Use Your Own Domain Name – Integrate the tour application into your existing digital ecosystem, reinforcing council’s brand recognition and SEO.
Discover more features on our website.
End-to-End Service Delivery
Beyond technology, we provide comprehensive content creation services including interpretive storytelling, professional voice narration, rich audio soundscapes, authentic First Nations collaboration, and historically accurate scripts based on archival research.
Meeting Multiple Council Objectives
Our solution helps you achieve tourism activation, accessibility compliance, and meaningful community engagement through one comprehensive ecosystem.
For precincts with significant visitor numbers, integrated payment processing transforms interpretation into a revenue-generating asset. Well-designed audio tours not only cover their own costs but generate surplus funds that can be reinvested in heritage conservation, site maintenance, or expanding interpretation offerings. High-traffic destinations become self-sustaining cultural tourism experiences.
Your cultural and marketing teams gain powerful tools to shape visitor behaviour throughout the year. By creating seasonal tours that showcase spring wildflowers, autumn heritage trails, or winter cultural programs, you can extend tourism seasons and direct visitors to underutilised natural and built assets through compelling storytelling that brings places to life.
Why Partner with Art of Multimedia?
Through the LGP115-2 panel contract, councils can access our expertise efficiently while meeting procurement requirements. We’re a multi-award-winning Australian small business with more than 20 years’ experience in digital interpretation. We bring specialised knowledge that global platform providers cannot match.
Explore how our interpretive self-guided audio tours can transform your council’s heritage sites, cultural landmarks and natural attractions.
Visit our website to learn more or contact us on [email protected] through the LGP IT&C Products, Services and Consulting LGP115-2 panel.
Written by Beata Kade, MD, Art of Multimedia